Director, Marketing

We are looking for an experienced, hands-on marketing professional who thrives in fast-paced environments and is as comfortable designing strategies as they are deploying tactical solutions. Organized and detail-oriented, the Marketing director will work with all Generate’s business teams and collaborate with external stakeholders to tell Generate’s story and increase brand awareness across all technology solutions and audiences. They are a seasoned content developer who is passionate about sustainability solutions and high growth organizations. The Marketing Director joins us from a renewables investment firm or one of Generate’s sustainable industries (power, mobility, waste, water, agriculture and smart cities).

What you will be doing at Generate Capital as the Director, Marketing

• Help refine our messaging, positioning, and brand attributes
• Increase brand awareness across all sectors and audiences
• Develop and implement demand generation programs and campaigns that consistently deliver high-quality touch points and leads
• Create and maintain paid and owned content assets (websites, slide decks, newsletters, brochures, case studies, white papers, videos, photos, advertising campaigns and sponsorship, etc.)
• Hire and manage vendors and partners
• Deploy tools and processes to support the growth and efficiency of the marketing team
• Manage Generate’s paid and owned marketing budget
• Create and manage branded corporate gifts to support events and customer/partner meetings
• Ensure Generate Capital’s corporate messaging and brand guidelines are followed by all business teams

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